Honours Year Project

Ethics in Advertising Campaign 

In conjunction to my dissertation topic, I wanted to create a project that focuses on lifting the curtain to the unethical ways in which brands will present themselves to be through advertising and branding. Their advertising portrays a certain way to consumers when the reality of the company is the opposite. This then led me to create a series of anaglyph posters to portray the double sides to the brand and subvert their own advertising models for each industry.